From a very early age your baby will begin to recognize the environment in which they interact. This includes shapes, patterns and images. Things introduced to your baby’s developing mind will stick with them and shape their perception of the world around them. We believe that it is important to celebrate the heritage and culture surrounding your baby and bring to the forefront the things that make your family unique. It is important for you baby to see and recognize positive representation of themselves in their immediate surrounds, from brith. This is why all of our products feature black characters, of all shades, as well as modern cultural patterns and imagery. We want to be apart of the process that helps guid your child to a life of self awareness and confidence.